Teams and organizations our athletes have represented
Three disciplines. One system.
Our work spans three disciplines, each guided by the same commitment to understanding the individual and applying our expertise with purpose.
Athlete Development/Sports Performance
Individualized strength and conditioning informed by objective performance assessments and the Ethos methodology. Our small-group training, limited to six athletes per session, provides a focused coaching environment built around individual development.
EXPLORE SPORTS PERFORMANCE
Rehabilitation
Strength and conditioning-based rehabilitation for a range of injuries, including those affecting the knee, hip, back, ankle and soft tissue. Our approach looks beyond the site of injury to address the physical factors that influence movement, capacity and readiness to return to sport.
EXPLORE REHABILITATION
Personal Training
Expert-led, individualized training for people who want more from their investment in health and physical development. We take the time to understand your goals, assess your needs, and develop a training approach that reflects the individual – combining specialized knowledge, attentive coaching and thoughtful progression.
EXPLORE PERSONAL TRAINING
Advancing the understanding of human performance.
Ethos Performance was built on a simple belief: better results require more than the application of established principles. They require questioning convention, investigating what works and continually developing our understanding of how the body performs and adapts.
Our methodology brings together advanced scientific knowledge and practical coaching experience to create a more considered approach to sports performance, injury prevention and rehabilitation.
Through original graduate and doctoral research, we contribute to the scientific understanding of human performance, including research into change-of-direction speed and the factors that influence athletic development. This work extends beyond the research itself, informing how we assess, coach and progress every individual we work with.
Our methodology is not fixed. It evolves as our understanding grows, with one objective in mind; to continually improve the results we achieve.
A clearer path forward.
Whether you're pursuing higher levels of athletic performance, investing in your long-term health, or working toward a return to sport, the right approach begins with understanding what you need.
Let's start with a conversation about your goals and how we can help you move forward.
What our athletes say
John Anderson
February 12, 2026
The assessment alone changed how I train. Six months in, I'm faster, more resilient and pain free for the first time in three seasons.
John Anderson
February 12, 2026
The assessment alone changed how I train. Six months in, I'm faster, more resilient and pain free for the first time in three seasons.
John Anderson
February 12, 2026
The assessment alone changed how I train. Six months in, I'm faster, more resilient and pain free for the first time in three seasons.
Frequently asked questions
Ethos Performance is an elite athlete development and personal training company specializing in speed, agility, and injury rehabilitation. We combine evidence-based practice with cutting-edge research to help athletes perform at their highest level. At the forefront of performance science, Ethos Performance actively contributes to the field through research and the development of innovative approaches to acceleration, change of direction speed, and rehabilitation.
We offer athlete development, personal training, and rehabilitation services, with each program tailored to the individual's goals, needs, and starting point.
If you're looking for a science-driven, individualized approach to improving speed, agility, power, endurance, and injury resilience, Ethos Performance is built for you.
We've worked with athletes ranging from youth athletes to Olympic medalists, applying a proven coaching system and methodology across every level. Our approach is continually informed by the latest research. and we actively contribute to the field through our own scientific research and publications.
Most importantly, we don't believe in a one-size-fits-all-approach. Your training is built around your goals, your needs, your starting point, and where you want to go.We are based out of Evolve Strength in Royal Oak, Calgary, a 36,000-square-foot, state-of-the-art training facility. The facility features 35 yards of turf space, a comprehensive selection of training equipment, and steam rooms and infrared saunas in the changing rooms, giving our athletes access to everything they need to train and recover under one roof.
Absolutely! Ethos Performance works with individuals of all backgrounds and ability levels - not just competitive athletes. Every program is completely individualized around your goals, needs, injury history, and, most importantly, your starting point.
We meet you where you are and build from there, never progressing beyond what you are ready and capable of doing. We take pride in creating training that is both challenging and enjoyable, while helping every client build confidence, develop their abilities, and achieve their goals.Our services includes:
- Individualized training programs tailored to your goals, needs, and starting point
- Membership access to all Evolve Strength locations across Canada
- Online and virtual coaching options for athletes who are travelling or training out of town
- Comprehensive performance testing using state-of-the-art technology
- Injury and rehabilitation assessments when necessary
- Nutritional support and guidance to help support performance and recoveryOur testing is powered by industry-leading technology, including Photon Sports for speed and agility assessment and VALD ForceDecks for strength, force production, and dynamic movement testing. This allows us to quantify performance, identify areas for development, and track progress with objective data.
Getting started is easy! Simply click the Apply Now button on our website and complete the application with the relevant information about your goals, needs, and training history. A member of our team will be in touch within 24 hours to discuss your goals and the next steps.
Have a question before you apply? Email us at info@ethosperformance.com and our team will be happy to help.The first step is a free consultation where we take the time to learn more about you, your goals, training history, injury history, and any other factors that may be relevant to your development.

From there, we'll determine whether a performance assessment or injury assessment is the appropriate next step based on your individual needs. Once your assessment is complete, we'll get you set up with the appropriate training sessions and our programming app, where we'll develop and manage your individualized training program.
Our goal is to make sure you have the right plan from day one - and that your program continues to evolve as you do.Our facility is open 7:00 a.m. to 10:00 p.m., with sessions currently running Sunday through Friday, with the possibility of Saturday sessions coming soon!
Our athlete development and rehabilitation programs range from $300-$600 per month, depending on the program level and individual needs. Personal training sessions range from $75-$110 per session.
Our athlete development programs are structured much like a team sport, so we don't have traditional "make-up sessions." Instead, we encourage athletes to communicate with us as early as possible when they know they'll need to miss a session.
We look ahead at each athlete's sport and competition schedule and adjust their training plan as needed. When we have advance notice, we'll always do our best to find another appropriate time for you to complete your session.
Looking ahead also allows us to make precise programming adjustments based on what's coming up - for example, building training load when an athlete has more capacity to train, or tapering appropriately ahead of a heavy competition weekend or tournament.
Consistency is a key part of long-term development, and our goal is to make sure every session contributes to the bigger picture of your performance.
Find Ethos
Address
Evolve Strength Royal Oak
600-8888 Country Hills Blvd NW, Calgary, T3G 5T4
Opening hours
Monday — Friday
7 AM – 9 PM
Saturday
Closed
Sunday
8 AM – 6 PM